Spa Marketing

Spa Marketing

Set up a website that features all of your employees. Provide as much information about what it is that your company does and what each person specializes in. Let each person have a section on a blog so that they can write about what it is that they do. Your website is the place where you can first start building trust with potential clients. It is done through providing content. For the massage division - write about the various conditions that massage can help with or can improve. Use research examples to show there are many benefits of getting regular weekly massage

Have a regular weekly newsletter that goes out to all of your clients. If people have been in for a facial, send them info on facials/skin care and other services too. You are missing out on clients if you don't.

Teach the people who answer the phones about massage and each therapists work. They can learn to match up people's needs with specific therapists. Many desk people will just say that all of their therapist are good or do a specific technique but all are really different and excel at different things.

Have your massage therapists take extra training in Deep Tissue Massage. This is one skill that is sorely lacking in spa massage therapists. Even though they can apply deeper pressure that is not really deep tissue massage.

Teach your massage therapists how to do thorough intakes and ask clients specific questions that will help them to give better sessions. Make sure they work on the area that the client requests to be worked on rather than just doing some routine that they are supposed to be doing.

Most massage therapists cringe at the word sell. They don't want to sell. Teach massage therapists how to educate and just talk about what they do and what massage can do.

Teach massage therapists how to engage in active listening which will help to make the client feel more listened to and feel better overall.

If you are in the spa marketing business it will also help if you take and interest in working with massage therapists to really understand what it is that they do. Many spa owners not being massage therapists don't really understand the needs of massage therapists and make them work long hours, with no breaks in between sessions, and will also sometimes request that the massage therapist work on clients who shouldn't be getting massage. If the massage therapist is not skilled enough to work on someone who was just in a car accident or has some other disease or condition, you are putting your spa and massage therapist at risk. Learn about what massage can or cannot do and what conditions should be avoided so that you can support your therapist in creating a successful business together.Your success will depend on having good massage therapists who know what they are doing and like working at your spa.

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