How To Raise Your RatesLearning how to raise your rates is one of the keys to a successful massage business or any other business for that matter. You will have to raise your rates when your schedule is so full that you can't get anyone in for a few weeks or a month. That will usually weed out the people who are not serious about their health. Many massage therapists think that they need to cater to people on low income and have a hard time raising their rates each year or even ever. When I first started out in business an accountant of mine told me I should not raise my rates because I would lose clients. I did lose a few and each time I do raise my rates I lose a few, but I also always gain a few who are willing to pay my going rates. It is common practice to raise your rates once a year. It is usually a good to set a time frame and raise your rates in the same month each year. If you are afraid of losing clients that would be a good topic for peer supervision. The fear of losing clients is real but it is also usually based on irrational fear. Many massage therapists take it personally when they lose a massage client thinking that they did not do enough or do a good enough massage or offer a low enough price. 
There will always be someone who is offering massage at a lower rate. When you fall into competing on price your integrity is also compromised. When you de-value your work, you devalue yourself.Mikelann Valterra, author of the Rate Setting Tool Kit says " set your rates so that you do not feel resentful of working with the client". Her full rate setting tool kit is essential for all massage therapists who struggle with raising their rates each year. || FAQ's || Career Guides || Websites || Supervision || About Me ||
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