Massage Websites (for your massage business!)
Massage Websites are one of the crucial elements in your marketing campaign for your massage business. When people are searching for 'massage, your city' your website should be the first on the page of search engine results. These people are already looking for a massage therapist. This is the easiest form of targeted marketing you can do! Actually it is more about attraction marketing. They already know they want a massage! They just have to find you!
It is worth it to take the time to learn about websites and how they work and figure out how to use them to get more clients. You can just hire someone to create a site or use one of the massage website systems out there but you have to really compare the results that they get. If you are just starting out creating your massage website, you may be looking for a free website. I don't recommend them because you are not able to get them found by the search engines so they don't really do you any good. If you really need to start there because of your budget, I recommend using WordPress or the free websites that come with your professional association membership for starters. Investing in a system that works will pay for itself easily. What would you pay to have your schedule full of clients?
Start with researching keywords. Everything online is about keywords. The key is finding keywords that have a high demand and a low supply (not many sites out there!) Learning to use keywords strategically throughout your site is what will make the difference in the results that you get. Your goal in having a site is to get you a steady flow of new clients no matter what the economy is doing. The keywords are used strategically in a website to optimize it for the search engines and get results.
Getting your website to the top of Google is just one small part of getting new clients from your website. You have to be able to write enough content to build trust with your readers so that they will make the call for the appointment.
- Be the first listing on the first page of Google and all the Search engines when people search for the words "massage, your city" (or whatever your main keywords are.
- Also make you an additional stream of income
- Get you new clients and help develop repeat business.
- Not only educate potential clients but engage them in the healing process.
To get your massage website to the top of the search engines and to also get people to click on your listing and make the call for the appointment a website should have the following things:
- A good domain name
that tells people exactly what you do and where you do it. Use your
keywords in the domain. The best keywords are usually something like -
massage your city so your domain would be massageyourcity.com.
- Pages that use metatags
correctly (keywords, descriptions, page titles) using the specific
keywords (massage,your city) in specific places in the metatags.
- Keywords included in the file names of the pages of your website. See more on Keyword Research
-
Use your chosen keywords in that content no more than once or twice
every 100 words. (Site Build it! will analyze your pages for you and
tell you how many times you will need to have it included in your
pages!)
- Name your pictures using the same keywords!
- An xml sitemap
that is submitted to the search engines so that they can find your
site. It also needs to be updated every time you add new content or
change info on a page to keep the search engines interested.
- High quality Massage website content
(30-300 pages - yes that many pages will ensure that you are booked for
months out at a time. Describe your practice, what massage does, what
conditions massage can work with and current massage research. Learning
to write short informative articles is how to build trust with clients
and also how you learn to create a heart centered business. Letting
people know your philosophy and understanding of how massage works will
help them decide if you are what they are looking for. It will help you
in attracting your ideal massage client and building a solid foundation for your business. See also:Page Basics for Massage Websites
- A source of additional income by using something like Google Adsense or promoting affiliate products that support your business.
- Backlinks to your site - that is other sites linking to you. The internet works because of links. The only way they can find websites is by following links. It is just the way the internet works. That is why it is so important to get links from other sites pointing to your site. If you check out your competition and look at how many sites they have linking to them - you will have to beat them in that arena and also have better content and information. (Site Build it! will give you a tool to help you find places to get links from and help you create a link building plan.)
All of this is explained more in my Book - Websites that Work for Massage Therapists
A good massage website will also strategically use keywords throughout the site - in the meta tags, file name, headline and body of the page. The meta tags are a piece of code that is placed in each page that tells the search engines about the page and it will also show the meta tag in part of the search results for your site so it is important to get the meta tags correct for each page on your site. Here is a video on the system that I use and recommend for websites - Site Build it! It is really the best way to learn search engine optimization and get your website found for the keywords 'massage, your city'. You can get an idea on how to create the meta tags and use keywords properly throughout your site so that your site will have the best chance to get on the first page of Google.
Side note on metatags: Basically the meta tag is made up of 3 parts - the title of the page, the keywords of the page and the description. The meta tag you use should be the main keyword for your page. Your home page will be something like "Massage in Your City/town/area". You use that for your main keyword and also in the description and keyword box. See more on creating metatags for your massage website
You
will also need to collect visitors names and email addresses so that
you can continue to contact them on a regular basis to educate them
about the benefits of getting regular massage. You will also need to
learn to use Facebook and Twitter to get clients and keep them coming
back in regularly.
That is why getting your site to the top of the search engines is most important. The company I use to do that for my own massage practice website and that is called Site Build it! . They have taught me everything really about making websites and making money online. I also recommend using WordPress because they also are easy to optimize and use and are search engine friendly but you will need to know how to set them up and optimize them along with using the keywords in pages and converting visitors to clients.
Find out more about massage websites in my ebook/book Websites that Work for Massage Therapists (On my other site!)
Webhosting || Domain Names || Metatags || Keyword Research || Website Content || Backlinks || Additional Income
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Basic Pages ||
SEO ||
Online Scheduling ||
Website Tips || Using Facebook || Massage Blogs
