Massage Websites are one of the crucial elements in your marketing campaign for your massage business. When people are searching for 'massage, your city' your website should be the first on the page of search engine results. These people are already looking for a massage therapist. This is the easiest form of targeted marketing you can do! Actually it is more about attraction marketing. They already know they want a massage! They just have to find you!
It is worth it to take the time to learn about websites and how they work and figure out how to use them to get more clients. You can just hire someone to create a site or use one of the massage website systems out there but you have to really compare the results that they get. If you are just starting out creating your massage website, you may be looking for a free website. I don't recommend them because you are not able to get them found by the search engines so they don't really do you any good. If you really need to start there because of your budget, I recommend using WordPress or the free websites that come with your professional association membership for starters. Investing in a system that works will pay for itself easily. What would you pay to have your schedule full of clients?
Start with researching keywords. Everything online is about keywords. The key is finding keywords that have a high demand and a low supply (not many sites out there!) Learning to use keywords strategically throughout your site is what will make the difference in the results that you get. Your goal in having a site is to get you a steady flow of new clients no matter what the economy is doing. The keywords are used strategically in a website to optimize it for the search engines and get results.
Getting your website to the top of Google is just one small part of getting new clients from your website. You have to be able to write enough content to build trust with your readers so that they will make the call for the appointment.
To get your massage website to the top of the search engines and to also get people to click on your listing and make the call for the appointment a website should have the following things:
All of this is explained more in my Book - Websites that Work for Massage Therapists
A good massage website will also strategically use keywords throughout the site - in the meta tags, file name, headline and body of the page. The meta tags are a piece of code that is placed in each page that tells the search engines about the page and it will also show the meta tag in part of the search results for your site so it is important to get the meta tags correct for each page on your site. Here is a video on the system that I use and recommend for websites - Site Build it! It is really the best way to learn search engine optimization and get your website found for the keywords 'massage, your city'. You can get an idea on how to create the meta tags and use keywords properly throughout your site so that your site will have the best chance to get on the first page of Google.
Side note on metatags: Basically the meta tag is made up of 3 parts - the title of the page, the keywords of the page and the description. The meta tag you use should be the main keyword for your page. Your home page will be something like "Massage in Your City/town/area". You use that for your main keyword and also in the description and keyword box. See more on creating metatags for your massage website
will also need to collect visitors names and email addresses so that
you can continue to contact them on a regular basis to educate them
about the benefits of getting regular massage. You will also need to
learn to use Facebook and Twitter to get clients and keep them coming
back in regularly.
That is why getting your site to the top of the search engines is most important. The company I use to do that for my own massage practice website and that is called Site Build it! . They have taught me everything really about making websites and making money online. I also recommend using WordPress because they also are easy to optimize and use and are search engine friendly but you will need to know how to set them up and optimize them along with using the keywords in pages and converting visitors to clients.
Find out more about massage websites in my ebook/book Websites that Work for Massage Therapists (On my other site!)