Massage WebsitesHelping massage therapists create their massage websites has become a passion of mine. So often massage therapists struggle to make ends meet and rarely have enough clients to make a really great living (pay bills, take vacations and save for retirement.) After 20 years of being in the massage business the one thing that I found that consistently works is having a website for my massage business. It creates a steady flow of new clients and also makes me additional money while I do massage. This website and my other site -www.thebodyworker.com have been supplementing my income since about 2004 or so with the start of Google Adsense. I also just sold one site that I had been working on for a few years (www.massagetherapycareers.com) so that I could start this site and provide even more information. You can have that too and you can have a steady flow of new clients without having to go out there and do sales calls or sales fliers or presentations. (Although some of those things can also help!) Good massage websites are the key to getting more massage clients and having a second source of income seem to be the top challenges for a massage professional. The Associated Bodywork and Massage Professionals (ABMP) reports : * 65.6 percent wish they had more clients * 21.2 percent indicated that (more clients) was the one change they would most like to make to their practice. *Nearly half of the respondents (51 percent) report supplementing their income with another job, a job at which they spend an average of 25 hours per week. The top five second occupations include: office/secretary/clerks; massage instructor; medical, including nurses; teacher/education; and sales/retail. So massage therapists need more clients and income yet few are using massage websites to promote themselves and make more money. In today's economy having a website is the most efficient way to advertise your massage business because you will be getting people who are already searching for massage in your city. That is why getting your site to the top of the search engines is most important. It is a challenge to do that but it can easily be done when you use Site Build it! - the company and web building system that I use for this site and my massage clinic site. Take this quick video tour to see what I am talking about. What people online are looking for is information. It is also information that will help build the trust of your readers to make the call to make the appointment with you. By creating a website that educates your readers as to what your massage can do for them is done by putting yourself in their shoes - what are they looking for? What solution do you provide? You don't have to be a writer. All you need to be able to do is write down some of the most common things that you already tell current clients or potential clients. Using SBI! to build a website is also more than just building a website - it is about building a business online. It is more than just a website- it is a business development tool that will help you get your site to the top of the search engines and will also help you to write content for your readers so that they will trust you and they will call you! You don't have to go out on cold calls or keep struggling to get clients. They will be finding you through searches and will be a targeted client. In most cases you won't have to do much 'selling' of your service. What you do is just tell them what you do and let them decide if you are a match for their needs. If you don't have a website you are missing out on so many potential clients. You can even find out how many people are searching for the words 'massage, your city' by using this handy tool called 'Searchit'. Just follow the directions and select 'Brainstorming' in the first block, Google keyword tool in the next and click enter and it will take you to the keyword tool where you can put in your search terms. Here are some examples: Massage Chicago - 74,000 searches Massage Atlanta - 40,000 searchesMassage San Francisco - 30,100 searchesMassage Phoenix - 22,200 searchesMassage Milwaukee- 8,100 searchesMassage Albuquerque - 6,600 searchesMassage Manitowoc - 160 searches The thing you have to remember is this is just the information from Google searches. There are still 5 other major search engines and hundreds of smaller engines. Even if you are in a smaller town that doesn't show many searches - you could still be missing out on the 160 people who are searching for you. Getting your site to the top of these search results in only the first part. The listing that shows up for your site in the results is also dependent on how you use the metatag feature and create a description for your site. Getting people to click on the listing and then reading your site and then making the call is the harder part. The best thing to do is just to write about everything you do - what type of massage you do. Have a page on each type explaining it's benefits, your reason for being an expert in this type of massage, what it can do for people etc. The more content that you write the more you begin to look like the expert in massage. I can't tell you the number of people I get looking at my clinic site and saying "I want her" just from reading the site. (www.massageseattle.net) If you have any questions or would like help with your website or ideas for a website please feel free to contact me with any questions. || FAQ's || Career Guides || Websites || Supervision || About Me ||
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