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Massage Business Books
Massage Business books should fill every massage therapists book shelf because massage school only barely touches on building a business. Reading about building a business is only one of the first steps. It also takes implementing the steps and taking action to create massage business plans that you can actually do.
Service Masters Course (Free from Site Build it!) gives you some ideas for taking your massage business online. The focus is on figuring out what solution do you provide and learning to communicate it to your ideal massage clients online and offline.
The Magic Touch: How to make $100,000 per year as a Massage Therapist; simple and effective business, marketing, and ethics education for a successful career in Massage Therapy by Meagan Holub. This book is more about a massage therapist ability to start thinking creatively and stepping outside of the box as they say. Massage therapists no longer have to live in noble poverty.
One Year to a Successful Massage Therapy Practice (LWW In Touch Series) By Laura Allen. Step by step book on how to build your massage business. Her best advice is to do what she says even if you find yourself saying that won't work for me. That is one of the massage professions biggest things that hold you back.