Marketing Massage Schools

Marketing Massage Schools online is one of the best ways to promote your massage school and fill your classes with students and graduates. With the phenomenal growth in massage schools over the last 20 years (in 1985 there were 50 massage schools. Today there is over 1200 schools) creates a lot more competition for schools. The biggest thing I see missing in massage school websites is information.

Somewhere along the line it became easier to just list your school with one of the many college directories that charge quite a bit for a massage student lead. These directories are not necessary and are an added expense.

The best way to get a new massage student to enroll in your school is to have your website optimized for your keywords so that the website shows up on the first page of results for schools in your are or in your specialty. When students find your website through searching it is already much easier to convert that person into a student. They are already looking for a massage school or information about careers.

When they find your website through a search the next thing that needs to be on your website is information about your school that tells the potential student what makes your school different than all of the other schools out there. The question you need to ask yourself when creating a website is "What solution do you provide?" Most massage schools websites just go on and on about this is the class you need to take, this is how to get to the school and come in and meet us. This is more about You (the massage school) than the potential student. People reading the site will want to know what is in it for me! (This is also the basic marketing principle that you will want to teach your massage students in promoting themselves to employers or for their massage business.)

The best way to build trust with your potential massage student and to attract quality students that fit your schools ideal massage student picture is to create a highly informative website that will show potential massage students that you care about their future as well as the whole massage profession. In doing so you will help build a better profession as well as keep your massage school filled with students who want to be there rater than just one's who don't want to take math in other careers.

It will be a process of educating people as to what massage can really do and what it is like to be a massage therapist. Start putting pictures of people with hairy backs, deep ugly scars and too overweight to fit on the table. Your main picture could be a picture of someone doing laundry!

Write about what your school is about and how it is different from all of the others. Write what your schools beliefs are about healing and teaching people to be massage therapists. Write why you are doing what you are doing. In doing so you will attract people who don't have to be sold on massage school and becoming a massage therapist but will come with their checkbook/debit card in their hand.

You can also use your website to create extra income for your massage school by creating manuals or reports that people can buy or selling things like massage tables and products through affiliate programs. You won't have to keep an inventory but you will get paid when you sell other people's products.

My ebook is one such product you could promote- The Massage Career Guide which will tell people what it is really like to be a massage therapist and how to choose the massage school that is best for them.