Marketing Chair MassageMarketing Chair Massage is an ongoing process of figuring out who your ideal client is and creating a marketing plan to contact those people specifically to build your chair massage business. First you have to take an indepth look at who your ideal client is for the type of chair massage that you provide- what solution do you provide for what population of people? This will depend on the location of your business. There are many onsite chair massage businesses in various places - convention centers, airports, office buildings, hospitals, nursing homes, assisted living centers, grocery stores (Whole Foods and others) and even truck stops. If you haven't chosen the location or focus of your chair massage business start thinking about it now before you do any marketing. What you want are ideal clients. Ideal clients will fulfill you and support you on your path. Less than ideal clients will drain you and lead to burnout in the profession. The location or focus that you choose will give you a steady source of ideas for marketing chair massage to your chosen group. You can start a one person business and go out on your own offering your services in offices and other business environments or you can hire a team of massage therapists to work for you and do the chair massage for you while you concentrate on building the business. The two best marketing method for any type of massage business are networking (building relationships for the purpose of getting/giving referrals) and having a website. Relationship building will again depend on your ideal client and location. Setting up in an office building or going into various offices will require different approaches. In general, showing how massage can be of benefit to the people who you are marketing to is important. It is not just the standard benefits of massage that you see on most websites but getting down to the 'real benefits of massage' that people can relate to. People seek out massage to solve a problem that they have which is usually stress or pain. People often don't even really know just how far reaching stress is and what pain can to do people in the work place. Creating an informational packet about how it will improve conditions in the workplace will show potential clients how it can improve their lives. Your chair massage business website is the other important tool for attracting your ideal client. The goal of a website is to get found for your main keywords- chair massage, your city. The best domain name would be some variation of that combination of keywords - www.chairmassageaustin.com. It says clearly what you do and where you do it. It will also need to be filled with high quality content about chair massage, stress and show that you are an expert in your area of chair massage. Marketing Chair Massage Resources: Therapeutic Chair Massage Chair Massage - general overview of chair massage with links to articles and information. Share your resources on Chair Massage by filling out the form below. Have A Great Marketing Idea?Share Your Massage Marketing Ideas with others- What works and what doesn't? Share it!
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by Ralph Stephens. An essential book to help you with every aspect of setting up and running your chair massage business - from choosing the right chair to approaching potential clients/employers.
